![]() ![]() Questions like, What should I watch after the women’s snowboarding half-pipe? There are precisely 1 billion different events operating concurrently in Beijing right now, and the streaming service will spirit you away into a new one as soon as the ice-dancing finals conclude. The Winter Olympics have us asking questions we never thought we’d consider in our lives. If you’re someone who only wants to watch Parks & Recreation with cursive captions, that power now belongs to you. Scroll down to the bottom of the settings menu, and you can switch up the text size, shadow depth, color, and even the font. Like most streaming platforms, Peacock allows you to alter how you want your subtitles to appear onscreen. Who knows? Maybe someday we’ll be able to jump in at the end of the Iditarod and warp back to the opening gun. “If you come in a bit late for a network or a host feed and want to go back an hour or two to the beginning of an event, you can do that,” says Jelley.Ĭurrently, the rewind function varies a bit by device, with two hours supported on most platforms and four total hours supported on iOS and TVOS (sadly, PlayStation users don’t have it at all), but Jelley says Peacock is eager to extend that window in the future. One of the major annoyances of the Tivo years (which we at Streamliner refer to as the Dark Era) was those nights when we found ourselves completely out of luck because we turned on our TV a few minutes too late and missed the national anthem. But Peacock is charitable with your live events, especially if you want to delay your festivities a while. I mean, 6:30 p.m.? The no-man’s-land between brunch and dinner? Right when the Sunday Scaries kick in? It’s tough to have all your guests locked in while the sun is still up and the seven-layer-bean dip is under construction. The Super Bowl starts at a weird time every year. There’s a channel that exclusively airs the Joy of Painting back catalogue! Peacock is primed for offbeat deep dives. A subscription gives customers all the usual NBC suspects like NBC Sports and NBC News, but it also has some weird stuff lingering just below the surface. However, the captions that Amazon created did not caption music or additional audio like sound effects, nor did they indicate when different people in the video were speaking.If you’re familiar with Pluto or other internet TV networks, you know that there’s a whole universe out there of bespoke, incredibly niche forever-streams designed to hijack your brain for hours at a time. Auto-generated captions, on the other hand, are the captions that YouTube automatically creates and are normally riddled with syntax and grammatical errors.Īmazon: Saving Sawyer-Amazon’s Super Bowl spot did provide custom closed captions and the brand remembered to delete YouTube’s auto-generated captions. I may also call them edited or accurate closed captions. ![]() Of the 56 Super Bowl spots, only 18 were actually captioned after their brand uploaded them to YouTubeįor clarity, when I mention custom closed captions in the below analysis, I mean captions that were clearly written or edited for accuracy. Below is a breakdown of how each brand handled captions on the platform. They ranged in time and messaging, but they all made it onto their respective brand’s official YouTube channel. In total, I reviewed 56 different Super Bowl spots promoting big names from Amazon and Xfinity. I wanted to see how much each brand, if any, prioritized captioning their multimillion-dollar ads. While I didn’t turn my television on, I did watch as many big game commercials as possible on the official YouTube channels for each participating advertiser. When it comes to accessibility, a lot of the commercials that played during the Super Bowl fell flat. Some are entertaining, some are inspirational, some are a little strange, and yes, some fall flat. The best of the best (or the brands with the most money to spend) create highly anticipated commercials that air during the big game. To anyone working in marketing or advertising, Super Bowl Sunday is Ads Day.
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